Alicia Parker is owner and director of Royalty Health & Wellness Resources in Eden, NC, and a participant in the Rural Center’s New Generation Ventures (NGV) program. She joined NGV with a vision of starting a home health-care agency after recognizing the aging population in her community and the lack of quality care to assist those individuals.

She built her business with the mission of serving as a community resource where individuals, families, employees, and fellow businesses can gain quality education on a multitude of health and safety topics. She ensures that the disabled adults and pediatric clients experience reliable, competent care. During her time as a NGV client, Parker faced many challenges, however, with assistance from the Rural Center, along with her unfailing determination and deep commitment to her community, she created a successful business. Today, Royalty Health & Wellness Resources has 30 employees and is one of the top home health-care companies in Rockingham County, serving more than 35 clients.