Mission & Vision
Since 1987, the Rural Center has worked to improve the quality of life for the state’s rural people and places.
We uphold the following values as foundational to our work and the success of the communities we serve:
Strive for Excellence
We continuously learn, improve, and collaborate to encourage innovative solutions that drive meaningful change.
Promote Authentic Leadership
We cultivate trusted, credible leaders — within the Center and across rural communities — to help move North Carolina forward.
Build Strong, Inclusive Communities
We foster cultures of access, belonging, and mutual respect, creating communities where all people can live and thrive.
Deliver Meaningful and Measurable Impact
We focus on long-term, sustainable results that lead to visible, lasting change in rural communities.

North Carolina Counties
Rural Counties
78 counties with an average population density of 250 people per square mile or less.
Regional City & Suburban Counties
16 counties with an average population density between 250 and 750 per square mile.
Urban Counties
6 counties with an average population density that exceeds 750 people per square mile.
Densities calculated by the Rural Center based on the 2020 U.S. Census.

Our Mission
We champion rural North Carolina by investing in people, communities, and potential.
Our Vision
A North Carolina where every rural voice matters and every rural community thrives.