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General Demographics

Total Population, 2020
144,1711
Population Change Estimates, 2010-20
2,4191
2020-30 Population Projection
6,4372
Under 18
31,8561
Age 18+
112,3151
Age 65+
25,4131
Median Age
41.63

Race / Ethnicity 1

White
75.16%1
Black/African American
5.96%1
Native American
0.46%1
Asian/Pacific Islander
1.50%1
Hispanic
13.21%1
Multi-Racial
3.42%1
Other
0.29%1
Sources
  • 1: 2020 Decennial Census
  • 2: NC Office of State Budget and Management, State Demographer
  • 3: 2021 American Community Survey 5-Year Estimates

Financial Stability

Poverty Rate
15.1% below poverty level4
Median Household Income
$51,5984
Sources
  • 4: 2021 American Community Survey 5-Year Estimates

Housing

Cost-Burdened Households
24%5
Total Occupied
57,4706
Total Vacant
4,5546
Sources

Education

High School Graduation
87%7
Postsecondary Enrollment
48%7
Postsecondary Completion
54%7
Sources
  • 7: myFutureNC, 2022 County Profiles

Employment

Total Workforce
63,6318
Total Employed
60,6558
Total Unemployed
2,9768
Average Weekly Wage
$8139
2021 Unemployment Rate
4.6%10
Establishments Change, 2010-20
-3.57%11
Avg. Employment Change, 2010-20
-2.12%11
Labor Market Alignment
85%12
Top Gap Industries
Transportation, Distribution & Logistics (below bachelor's); Health Science (below bachelor's and bachelor's); Business Management & Administration (bachelor's)12
Top In-Demand Jobs
Registered Nurses; Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products; General and Operations Managers13
Sources

Health

Uninsured
13.3%14
Covid Cases
38,08715
Covid Deaths
45815
Hospital Beds per 1000 (State of NC)
2.0816
Rate of Substance Use Overdose per 100 Thousand Residents
6417
Designated as a Health Professional Shortage Area
Primary, Dental, and Mental/Behavioral Health18
Sources
  • 14: 2021 American Community Survey 5-Year Estimates
  • 15: Current as of 7/24/2022 as reported by the New York Times
  • 16: KFF State Health Facts, 2020
  • 17: NCDHHS Opioid and Substance Use Action Plan Data Dashboard, 2022
  • 18: NCDHHS, 2022

Broadband

Households with No Computer in the Home
9.5%19
Households with an Internet Subscription
83.4%19
Households without an Internet Subscription
16.6%19
Sources
  • 19: 2021 American Community Survey 5-Year Estimates

Infrastructure

Designation of Water System as Distressed (NC Gov)
Yes (Liberty, Ramseur, Franklinville)20

**Distressed is defined as a “public water system or wastewater system operated by a local government unit exhibiting signs of failure to identify or address those financial or operating needs necessary to enable that system to become or to remain a local government unit generating sufficient revenues to adequately fund management and operations, personnel, appropriate levels of maintenance, and reinvestment that facilitate the provision of reliable water or wastewater services” per Session Law 2020-79.**

Sources
  • 20: State Water Infrastructure Authority; Local Government Commission, 2022

Small Business: Statewide Data

Small businesses make up 99.60% of all NC Businesses.21

45.10% of all North Carolinians are small business employees.21

Business Ownership

Business Ownership - Women
44.20%21
Business Ownership - Veterans
8.40%21
Business Ownership - People of Color
25.50%21

Business Creation

2019
100,30022
2020
126,60022
2021
178,30022

Business Revenue

2019
$125,700,00022
2020
$141,400,00022
2021
$159,200,00022

Employment Data

Less Than 20 Employees
Largest employment gains by adding 40,060 net jobs (2019)23
20-99 Employees
Employ the largest share of workers23

Agriculture

Farms
46,00024
Acres of Farmland
8,400,00024
Average Acreage of NC Farms
18324

Major Sectors

Major Business Sectors
Aerospace and Defense; Automotive, Truck & Heavy Machinery; Biotechnology and Pharmaceuticals; Business and Financial Services; Corporate Headquarters; Energy; Food Processing and Manufacturing; Furniture; Information Technology; Plastics and Chemicals; Textiles; Tourism25
Sources
  • 21: US Small Business Administration, 2021 Small Business Profile
  • 22: Office of the Secretary of State, NC, 2021
  • 23: US Small Business Administration, 2020 Small Business Profile
  • 24: NC Agriculture Stats, NASS, USDA 2020
  • 25: Department of Commerce, 2022