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General Demographics

Total Population, 2022
64,9631
Population Change, April 2020 - July 2022
5191
Projected 2050 Population
68,8562
Under 18 Years Old
12,9271
Age 18-64 Years
37,4391
Age 65+ Years
14,5971
Median Age
44.93

Race / Ethnicity 3

White
81.92%3
Black/African American
8.63%3
Native American
0.15%3
Asian/Pacific Islander
0.55%3
Hispanic/Latino
5.02%3
Multi-Racial
3.24%3
Other Single Race
0.48%3
Sources

Financial Stability

Residents Below Federal Poverty Level, 2022
16.4%4
Median Household Income, 2022
$53,4854
Sources

Housing

Cost-Burdened Households (Spend 30% of Household Income on Housing)
22.3%5
Typical Home Value (July, 2023)
$195,2946
Median Gross Rent, 2 Bedroom Unit
$6945
Sources

Education

4-Year County High School Graduation Rate
89.0%7
Postsecondary Enrollment
54%8
Postsecondary Attainment (25-44 Year Olds With a Postsecondary Degree/Credential)
36.7%8
Sources

Employment

2024 County Economic Distress Tier
19
Total Workforce Employed, 2022
23,63410
Total Workforce Unemployed, 2022
1,17310
Average Weekly Wage, 2022
$84111
Residents Working in Home County
68.0%12
Labor Force Participation Rate
53.3%12
Unemployment Rate (Annual Average), 2022
4.7%13
Annual Living Wage - 1 Adult, 1 Child Household (Pre-Tax)
$66,39914
Avgerage Employment Change, 2012-22
174 (1% Growth)11
Gross Domestic Product, 2022
$2,213,10015
Top Industry By Employment, 2021
Manufacturing (2,827 Employees)16
Top Employer in County, 2022
Rutherford County Board of Education (1000+ Employees)11
Sources

Health

Residents Uninsured
11.9%17
County Health Outcomes Rank
7218
Food Insecurity Rate, 2021
16.0%19
Primary Care Physicians Per 10K Residents, 2022
3.7420
Overdose Deaths Per 100 Thousand Residents, 2021
50.721
Life Expectancy
75.318
Sources

Broadband

Households Without Computing Device (Laptop, Smartphone, etc.)
11.3%22
Broadband Availability Index Score, 2021
55.223
Households without an Internet Subscription
19.3%22
Sources

Infrastructure

Designation of Water/Wastewater System as Distressed
Yes (Chimney Rock, Cliffside Sanitary District, Lake Lure, Rutherfordton)24

**Distressed is defined as a “public water system or wastewater system operated by a local government unit exhibiting signs of failure to identify or address those financial or operating needs necessary to enable that system to become or to remain a local government unit generating sufficient revenues to adequately fund management and operations, personnel, appropriate levels of maintenance, and reinvestment that facilitate the provision of reliable water or wastewater services” per Session Law 2020-79.**

Sources

Small Business: Statewide Data

Small businesses make up 99.6% of all NC Businesses.25

44.5% of all North Carolinians are small business employees.25

Business Ownership

Business Ownership - Women
44.8%25
Business Ownership - Veterans
8.0%25
Business Ownership - People of Color
20.8%25

Business Creation

2020
126,60026
2021
178,30026
2022
171,40026

Business Revenue

2019
$125,700,00026
2020
$141,400,00026
2021
$159,200,00026

Employment Data

Small Business Employment Change, March 2020 - March 2021
Net decrease of 11,762 jobs25
Small Business Establishment Change, March 2020 - March 2021
Net increase of 14,936 businesses25

Agriculture

Farms
45,00027
Acres of Farmland
8,300,00027
Average Acreage of NC Farms
18427

Major Sectors

Major Business Sectors
Aerospace and Defense; Automotive, Truck & Heavy Machinery; Biotechnology and Pharmaceuticals; Business and Financial Services; Corporate Headquarters; Energy; Food Processing and Manufacturing; Furniture; Information Technology; Plastics and Chemicals; Textiles; Tourism28
Sources