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General Demographics

Total Population, 2023
337,8901
Population Change, July 2022 - July 2023
1,1091
Projected 2050 Population
346,3262
Under 18 Years Old
85,2641
Age 18-64 Years
207,7721
Age 65+ Years
44,8541
Median Age
31.83

Race / Ethnicity 4

White
40.6%3
Black/African American
36.4%3
Native American
1.0%3
Asian/Pacific Islander
2.9%3
Hispanic/Latino
12.4%3
Multi-Racial
5.8%3
Other Single Race
0.9%3
Sources

Financial Stability

Residents Below Federal Poverty Level, 2023
15.3%5
Median Household Income, 2023
$61,5115
Sources

Housing

Cost-Burdened Households (Spend 30% of Household Income on Housing)
37.1%6
Typical Home Value (July, 2024)
$219,1027
Median Gross Rent, 2 Bedroom Unit
$1,0756
Sources

Education

4-Year High School Graduation Rate
85.2%8
Postsecondary Enrollment
54.9%8
Postsecondary Attainment (25-44 Year Olds With a Postsecondary Degree/Credential)
46.8%8
Sources

Employment

2024 County Economic Distress Tier
19
Total Workforce Employed, 2023 Average
123,33010
Total Workforce Unemployed, 2023 Average
6,10210
Average Weekly Wage, 2023
$1,02111
Residents Working in Home County
86.3%12
Labor Force Participation Rate
64.9%12
Unemployment Rate (Annual Average), 2023
4.7%10
Annual Pre-Tax Living Wage - 2 Adults (1 working), 1 Child Household (Feb, 2024)
$69,75213
Average Employment Change, 2013-23
4832 (4% Growth)11
Gross Domestic Product, 2023 (Thousands of Dollars)
$22,990,96814
Top Industry By Employment, 2023
Health Care and Social Assistance (23,593 employees)11
Top Employer in County, 2023
Defense Ex Army Navy & Air Force (1000+ employees)11
Sources

Health

Residents Uninsured
10.4%15
County Health Outcomes Rank
7716
Food Insecurity Rate, 2022
16.3%17
Primary Care Physicians Per 10K Residents, 2023
5.418
Overdose Deaths Per 100 Thousand Residents, 2022
55.219
Life Expectancy (Years)
73.920
Sources

Broadband

Households Without Computing Device (Laptop, Smartphone, etc.)
6.1%21
Broadband Availability Index Score, 2021
69.722
Households without an Internet Subscription
10.2%21
Sources

Infrastructure

Designation of Water/Wastewater System as Distressed (Aug, 2024)
Yes (Cumberland County, Godwin, Spring Lake)23

**Distressed is defined as a “public water system or wastewater system operated by a local government unit exhibiting signs of failure to identify or address those financial or operating needs necessary to enable that system to become or to remain a local government unit generating sufficient revenues to adequately fund management and operations, personnel, appropriate levels of maintenance, and reinvestment that facilitate the provision of reliable water or wastewater services” per Session Law 2020-79.**

Sources

Small Business: Statewide Data

Small businesses make up 99.6% (1.1 million small businesses) of all NC Businesses.24

44.2% (1.7 million small business employees) of all North Carolinians are small business employees.24

Business Ownership

Business Ownership - Women
46.0%24
Business Ownership - Veterans
7.1%24
Business Ownership - People of Color
22.8%24

Business Creation

2021
178,30025
2022
171,40025
2023
171,70025

Business Revenue

2019
$125,700,00026
2020
$141,400,00026
2021
$159,200,00026

Employment Data

Small Business Employment Change, March 2022 - March 2023
Net increase of 100,187 jobs24
Small Business Establishment Change, March 2022 - March 2023
Net increase of 7,773 businesses24

Agriculture

Farms
42,81727
Acres of Farmland
8,128,13627
Average Acreage of NC Farms
19027

Major Sectors

Major Business Sectors
Aerospace and Defense; Automotive, Truck & Heavy Machinery; Biotechnology and Pharmaceuticals; Business and Financial Services; Corporate Headquarters; Energy; Food Processing and Manufacturing; Furniture; Information Technology; Plastics and Chemicals; Textiles; Tourism28
Sources