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General Demographics

Total Population, 2022
12,3811
Population Change, April 2020 - July 2022
1071
Projected 2050 Population
11,3102
Under 18 Years Old
1,7101
Age 18-64 Years
6,7581
Age 65+ Years
3,9131
Median Age
54.23

Race / Ethnicity 3

White
73.91%3
Black/African American
19.18%3
Native American
0.13%3
Asian/Pacific Islander
0.65%3
Hispanic/Latino
4.49%3
Multi-Racial
1.59%3
Other Single Race
0.06%3
Sources

Financial Stability

Residents Below Federal Poverty Level, 2022
15.5%4
Median Household Income, 2022
$59,8454
Sources

Housing

Cost-Burdened Households (Spend 30% of Household Income on Housing)
28.9%5
Typical Home Value (July, 2023)
$260,4856
Median Gross Rent, 2 Bedroom Unit
$8655
Sources

Education

4-Year County High School Graduation Rate
92.4%7
Postsecondary Enrollment
45%8
Postsecondary Attainment (25-44 Year Olds With a Postsecondary Degree/Credential)
33.2%8
Sources

Employment

2024 County Economic Distress Tier
29
Total Workforce Employed, 2022
5,30710
Total Workforce Unemployed, 2022
19910
Average Weekly Wage, 2022
$67011
Residents Working in Home County
59.7%12
Labor Force Participation Rate
43.4%12
Unemployment Rate (Annual Average), 2022
3.6%13
Annual Living Wage - 1 Adult, 1 Child Household (Pre-Tax)
$67,39414
Avgerage Employment Change, 2012-22
480 (15% Growth)11
Gross Domestic Product, 2022 (Thousands of Dollars)
$348,72415
Top Industry By Employment, 2021
Retail Trade (576 Employees)16
Top Employer in County, 2022
The Capital Area YMCA (250-499 Employees)11
Sources

Health

Residents Uninsured
9.3%17
County Health Outcomes Rank
7418
Food Insecurity Rate, 2021
12.3%19
Primary Care Physicians Per 10K Residents, 2022
5.6920
Overdose Deaths Per 100 Thousand Residents, 2021
78.621
Life Expectancy
76.318
Sources

Broadband

Households Without Computing Device (Laptop, Smartphone, etc.)
10.8%22
Broadband Availability Index Score, 2021
54.123
Households without an Internet Subscription
16.6%22
Sources

Infrastructure

Designation of Water/Wastewater System as Distressed
Yes (Bay River Metropolitan Sewage District)24

**Distressed is defined as a “public water system or wastewater system operated by a local government unit exhibiting signs of failure to identify or address those financial or operating needs necessary to enable that system to become or to remain a local government unit generating sufficient revenues to adequately fund management and operations, personnel, appropriate levels of maintenance, and reinvestment that facilitate the provision of reliable water or wastewater services” per Session Law 2020-79.**

Sources

Small Business: Statewide Data

Small businesses make up 99.6% of all NC Businesses.25

44.5% of all North Carolinians are small business employees.25

Business Ownership

Business Ownership - Women
44.8%25
Business Ownership - Veterans
8.0%25
Business Ownership - People of Color
20.8%25

Business Creation

2020
126,60026
2021
178,30026
2022
171,40026

Business Revenue

2019
$125,700,00026
2020
$141,400,00026
2021
$159,200,00026

Employment Data

Small Business Employment Change, March 2020 - March 2021
Net decrease of 11,762 jobs25
Small Business Establishment Change, March 2020 - March 2021
Net increase of 14,936 businesses25

Agriculture

Farms
45,00027
Acres of Farmland
8,300,00027
Average Acreage of NC Farms
18427

Major Sectors

Major Business Sectors
Aerospace and Defense; Automotive, Truck & Heavy Machinery; Biotechnology and Pharmaceuticals; Business and Financial Services; Corporate Headquarters; Energy; Food Processing and Manufacturing; Furniture; Information Technology; Plastics and Chemicals; Textiles; Tourism28
Sources