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General Demographics

Total Population, 2023
175,1191
Population Change, July 2022 - July 2023
1,5091
Projected 2050 Population
226,5622
Under 18 Years Old
37,2441
Age 18-64 Years
111,4771
Age 65+ Years
26,3981
Median Age
33.63

Race / Ethnicity 4

White
51.9%3
Black/African American
34.9%3
Native American
0.1%3
Asian/Pacific Islander
1.8%3
Hispanic/Latino
7.7%3
Multi-Racial
3.2%3
Other Single Race
0.3%3
Sources

Financial Stability

Residents Below Federal Poverty Level, 2023
19.4%5
Median Household Income, 2023
$60,2685
Sources

Housing

Cost-Burdened Households (Spend 30% of Household Income on Housing)
32.6%6
Typical Home Value (July, 2024)
$240,8727
Median Gross Rent, 2 Bedroom Unit
$9556
Sources

Education

4-Year High School Graduation Rate
83.9%8
Postsecondary Enrollment
64.7%8
Postsecondary Attainment (25-44 Year Olds With a Postsecondary Degree/Credential)
60.3%8
Sources

Employment

2024 County Economic Distress Tier
19
Total Workforce Employed, 2023 Average
85,78710
Total Workforce Unemployed, 2023 Average
3,51210
Average Weekly Wage, 2023
$1,08711
Residents Working in Home County
86.5%12
Labor Force Participation Rate
63.2%12
Unemployment Rate (Annual Average), 2023
3.9%10
Annual Pre-Tax Living Wage - 2 Adults (1 working), 1 Child Household (Feb, 2024)
$68,45413
Average Employment Change, 2013-23
7431 (10% Growth)11
Gross Domestic Product, 2023 (Thousands of Dollars)
$11,865,91214
Top Industry By Employment, 2023
Health Care and Social Assistance (19,200 employees)11
Top Employer in County, 2023
Pitt County Memorial Hospital (1000+ employees)11
Sources

Health

Residents Uninsured
10.0%15
County Health Outcomes Rank
5816
Food Insecurity Rate, 2022
15.6%17
Primary Care Physicians Per 10K Residents, 2023
11.718
Overdose Deaths Per 100 Thousand Residents, 2022
52.419
Life Expectancy (Years)
7620
Sources

Broadband

Households Without Computing Device (Laptop, Smartphone, etc.)
6.3%21
Broadband Availability Index Score, 2021
63.622
Households without an Internet Subscription
12.8%21
Sources

Infrastructure

Designation of Water/Wastewater System as Distressed (Aug, 2024)
Yes (Ayden, Farmville, Fountain, Grimesland, Grifton)23

**Distressed is defined as a “public water system or wastewater system operated by a local government unit exhibiting signs of failure to identify or address those financial or operating needs necessary to enable that system to become or to remain a local government unit generating sufficient revenues to adequately fund management and operations, personnel, appropriate levels of maintenance, and reinvestment that facilitate the provision of reliable water or wastewater services” per Session Law 2020-79.**

Sources

Small Business: Statewide Data

Small businesses make up 99.6% (1.1 million small businesses) of all NC Businesses.24

44.2% (1.7 million small business employees) of all North Carolinians are small business employees.24

Business Ownership

Business Ownership - Women
46.0%24
Business Ownership - Veterans
7.1%24
Business Ownership - People of Color
22.8%24

Business Creation

2021
178,30025
2022
171,40025
2023
171,70025

Business Revenue

2019
$125,700,00026
2020
$141,400,00026
2021
$159,200,00026

Employment Data

Small Business Employment Change, March 2022 - March 2023
Net increase of 100,187 jobs24
Small Business Establishment Change, March 2022 - March 2023
Net increase of 7,773 businesses24

Agriculture

Farms
42,81727
Acres of Farmland
8,128,13627
Average Acreage of NC Farms
19027

Major Sectors

Major Business Sectors
Aerospace and Defense; Automotive, Truck & Heavy Machinery; Biotechnology and Pharmaceuticals; Business and Financial Services; Corporate Headquarters; Energy; Food Processing and Manufacturing; Furniture; Information Technology; Plastics and Chemicals; Textiles; Tourism28
Sources