Skip to content
Back To Map

General Demographics

Total Population, 2022
173,5421
Population Change, April 2020 - July 2022
3,3011
Projected 2050 Population
219,3392
Under 18 Years Old
36,5691
Age 18-64 Years
111,1031
Age 65+ Years
25,8701
Median Age
33.23

Race / Ethnicity 3

White
53.10%3
Black/African American
35.03%3
Native American
0.16%3
Asian/Pacific Islander
1.76%3
Hispanic/Latino
6.74%3
Multi-Racial
2.98%3
Other Single Race
0.23%3
Sources

Financial Stability

Residents Below Federal Poverty Level, 2022
19.5%4
Median Household Income, 2022
$57,3194
Sources

Housing

Cost-Burdened Households (Spend 30% of Household Income on Housing)
32.5%5
Typical Home Value (July, 2023)
$230,2276
Median Gross Rent, 2 Bedroom Unit
$8975
Sources

Education

4-Year County High School Graduation Rate
82.3%7
Postsecondary Enrollment
59%8
Postsecondary Attainment (25-44 Year Olds With a Postsecondary Degree/Credential)
59.8%8
Sources

Employment

2024 County Economic Distress Tier
19
Total Workforce Employed, 2022
84,54610
Total Workforce Unemployed, 2022
3,59710
Average Weekly Wage, 2022
$1,03611
Residents Working in Home County
86.9%12
Labor Force Participation Rate
63.2%12
Unemployment Rate (Annual Average), 2022
4.1%13
Annual Living Wage - 1 Adult, 1 Child Household (Pre-Tax)
$72,51314
Avgerage Employment Change, 2012-22
6593 (9% Growth)11
Gross Domestic Product, 2022 (Thousands of Dollars)
$10,920,66315
Top Industry By Employment, 2021
Health Care and Social Assistance (16,545 Employees)16
Top Employer in County, 2022
Vidant Medical Center (1000+ Employees)11
Sources

Health

Residents Uninsured
10.1%17
County Health Outcomes Rank
4518
Food Insecurity Rate, 2021
13.1%19
Primary Care Physicians Per 10K Residents, 2022
12.1320
Overdose Deaths Per 100 Thousand Residents, 2021
30.421
Life Expectancy
77.518
Sources

Broadband

Households Without Computing Device (Laptop, Smartphone, etc.)
7.8%22
Broadband Availability Index Score, 2021
63.623
Households without an Internet Subscription
14.4%22
Sources

Infrastructure

Designation of Water/Wastewater System as Distressed
Yes (Ayden, Farmville, Fountain, Grifton)24

**Distressed is defined as a “public water system or wastewater system operated by a local government unit exhibiting signs of failure to identify or address those financial or operating needs necessary to enable that system to become or to remain a local government unit generating sufficient revenues to adequately fund management and operations, personnel, appropriate levels of maintenance, and reinvestment that facilitate the provision of reliable water or wastewater services” per Session Law 2020-79.**

Sources

Small Business: Statewide Data

Small businesses make up 99.6% of all NC Businesses.25

44.5% of all North Carolinians are small business employees.25

Business Ownership

Business Ownership - Women
44.8%25
Business Ownership - Veterans
8.0%25
Business Ownership - People of Color
20.8%25

Business Creation

2020
126,60026
2021
178,30026
2022
171,40026

Business Revenue

2019
$125,700,00026
2020
$141,400,00026
2021
$159,200,00026

Employment Data

Small Business Employment Change, March 2020 - March 2021
Net decrease of 11,762 jobs25
Small Business Establishment Change, March 2020 - March 2021
Net increase of 14,936 businesses25

Agriculture

Farms
45,00027
Acres of Farmland
8,300,00027
Average Acreage of NC Farms
18427

Major Sectors

Major Business Sectors
Aerospace and Defense; Automotive, Truck & Heavy Machinery; Biotechnology and Pharmaceuticals; Business and Financial Services; Corporate Headquarters; Energy; Food Processing and Manufacturing; Furniture; Information Technology; Plastics and Chemicals; Textiles; Tourism28
Sources