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Rowan

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General Demographics

Total Population, 2023
151,6611
Population Change, July 2022 - July 2023
1,9881
Projected 2050 Population
177,0242
Under 18 Years Old
33,3771
Age 18-64 Years
90,8901
Age 65+ Years
27,3941
Median Age
40.53

Race / Ethnicity 4

White
68.5%3
Black/African American
15.4%3
Native American
0.1%3
Asian/Pacific Islander
1.1%3
Hispanic/Latino
11.3%3
Multi-Racial
3.4%3
Other Single Race
0.3%3
Sources

Financial Stability

Residents Below Federal Poverty Level, 2023
14.6%5
Median Household Income, 2023
$65,1395
Sources

Housing

Cost-Burdened Households (Spend 30% of Household Income on Housing)
25.5%6
Typical Home Value (July, 2024)
$264,1217
Median Gross Rent, 2 Bedroom Unit
$9486
Sources

Education

4-Year High School Graduation Rate
88.2%8
Postsecondary Enrollment
47.0%8
Postsecondary Attainment (25-44 Year Olds With a Postsecondary Degree/Credential)
42.0%8
Sources

Employment

2024 County Economic Distress Tier
29
Total Workforce Employed, 2023 Average
66,68810
Total Workforce Unemployed, 2023 Average
2,33510
Average Weekly Wage, 2023
$1,06111
Residents Working in Home County
61.0%12
Labor Force Participation Rate
60.3%12
Unemployment Rate (Annual Average), 2023
3.4%10
Annual Pre-Tax Living Wage - 2 Adults (1 working), 1 Child Household (Feb, 2024)
$71,54913
Average Employment Change, 2013-23
6681 (15% Growth)11
Gross Domestic Product, 2023 (Thousands of Dollars)
$7,588,19614
Top Industry By Employment, 2023
Health Care and Social Assistance (7,649 employees)11
Top Employer in County, 2023
Food Lion (1000+ employees)11
Sources

Health

Residents Uninsured
10.2%15
County Health Outcomes Rank
6416
Food Insecurity Rate, 2022
15.6%17
Primary Care Physicians Per 10K Residents, 2023
3.718
Overdose Deaths Per 100 Thousand Residents, 2022
71.519
Life Expectancy (Years)
73.620
Sources

Broadband

Households Without Computing Device (Laptop, Smartphone, etc.)
7.0%21
Broadband Availability Index Score, 2021
78.322
Households without an Internet Subscription
11.1%21
Sources

Infrastructure

Designation of Water/Wastewater System as Distressed (Aug, 2024)
Yes (East Spencer)23

**Distressed is defined as a “public water system or wastewater system operated by a local government unit exhibiting signs of failure to identify or address those financial or operating needs necessary to enable that system to become or to remain a local government unit generating sufficient revenues to adequately fund management and operations, personnel, appropriate levels of maintenance, and reinvestment that facilitate the provision of reliable water or wastewater services” per Session Law 2020-79.**

Sources

Small Business: Statewide Data

Small businesses make up 99.6% (1.1 million small businesses) of all NC Businesses.24

44.2% (1.7 million small business employees) of all North Carolinians are small business employees.24

Business Ownership

Business Ownership - Women
46.0%24
Business Ownership - Veterans
7.1%24
Business Ownership - People of Color
22.8%24

Business Creation

2021
178,30025
2022
171,40025
2023
171,70025

Business Revenue

2019
$125,700,00026
2020
$141,400,00026
2021
$159,200,00026

Employment Data

Small Business Employment Change, March 2022 - March 2023
Net increase of 100,187 jobs24
Small Business Establishment Change, March 2022 - March 2023
Net increase of 7,773 businesses24

Agriculture

Farms
42,81727
Acres of Farmland
8,128,13627
Average Acreage of NC Farms
19027

Major Sectors

Major Business Sectors
Aerospace and Defense; Automotive, Truck & Heavy Machinery; Biotechnology and Pharmaceuticals; Business and Financial Services; Corporate Headquarters; Energy; Food Processing and Manufacturing; Furniture; Information Technology; Plastics and Chemicals; Textiles; Tourism28
Sources